Google Analytics Resources
Engagement & Conversion Segment
The Stackla Engagement & Conversion Segment has been built to help your more effectively identify which end-users who are visiting your digital properties have engaged with a Stackla Widget versus those who haven’t within your Google Instance.
Designed for customers leveraging Stackla Widgets and who have configured the Google Analytics Plugin, the Segment will highlight what percentage of users and sessions relate to people who have performed some action with one or multiple Stackla Widgets.
Create an advertising audience based upon the segment of users who have shown they will engage with User Generated Content (UGC) on Stackla Widgets and target them across the Google Ads advertising network.
Track the performance of Stackla in helping drive Ecommerce sales across your digital properties relative to your other channels all within the one Dashboard.
Note: Please add the Stackla Engagement & Conversion Segment on your Google Analytics instance before using the Ecommerce Dashboard