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Google Analytics Email Events
The Visual UGC Google Analytics Plugin has been extended to provide a simple way for customers to track Impressions and create Sessions based upon an individual viewing a Visual UGC Email Campaign Tile within their preferred Email Provider. The events created for the Email Campaign are stored as behaviours within the Analytics tool, however can be used to help build out Segments which identify the impact of the Widgets on Users and their respective Sessions across the Digital Properties.
The Google Analytics Plugin has been built to track an event per UGC Tile Embed within an Email Campaign. Each Event that is stored in Google Analytics will have an Event Category and Event Action and Event Label.
Visual UGC, by default, groups Event Categories based upon the Email Campaign and Filter that they have been instigated from. Whilst this can be manually adjusted by clients, it allows for brands to determine what Email Campaigns and Filter is driving the most impressions. Event Actions are the specific action that has been performed, in this case loading the Tile Embed, whilst Event Label contains more granular detail such as Embed ID and the UGC Tile Embed position.
Full details of each of the Event is listed below:
Event | Description | Event Category | Event Action | Event Label |
|---|---|---|---|---|
UGC Embed Tile Load | Triggered each time an Email Campaign Tile is loaded by an end user | Email Campaign {EmailID}, Filter {FilterID} | Email Tile Load | position: {Position}, embed_id: {EmbedID} |
Visual UGC tracks impressions relating to the loading of the Email Tiles by adding a simple Tracking Pixel. The structure of the tracking pixel embed is as follows:
<img src="https://www.google-analytics.com/collect?v=1&tid={UID}&t=event&ec={Category}&el={Label}&ea={Action}" width="0px" height="0px"/>
The parameters which have been defined are:
Parameter | Description | Sample |
|---|---|---|
{UID} | Google Analytics Universal ID | UA-143846264-1 |
{Category} | Event Category | Email Campaign (12345), Filter (34567) |
{Label} | Event Label | position: 01, embed_id: 12356789-01 |
{Action} | Event Action | Email Tile Load |
Values such as
UID are populated by the Google Analytics Universal ID which has been configured in the Google Analytics Plugin on the respective Stack, whilst the Category, Label and Action are populated based upon attributes defined above.The Tracking Code which Visual UGC generates can be customised with additional attributes able to be added to help improve the level of tracking available within your Google Analytics instance.
Some of the additional attributes which can be added include:
Reference | Parameter | Description |
|---|---|---|
Client ID | cid | Anonymously identifies a particular user, device, or browser instance |
User ID | uid | Known identifier for a user provided by the site owner/tracking library user. |
Campaign Name | cn | Specifies the campaign name. |
Campaign Source | cs | Specifies the campaign source. |
Campaign Medium | cm | Specifies the campaign medium. |
Campaign ID | ci | Specifies the campaign ID. |
Document Path | dp | The path portion of the page URL. |
Document Title | dt | The title of the page / document. |
For anyone looking to track clicks from embedded content within Google Analytics, we recommend applying custom tracking to the redirect URL. For more information, please refer here.
Last modified 2mo ago