Introduction to Trackla

Trackla is a mechanism which tracks the following information on UGC content:

  • Tile Impressions on all Stackla Displays
  • Tile Interactions on all Stackla Displays
  • Tag Impressions
  • Widget Impressions

By default, Trackla will be enabled for all Stacks after July 1st 2016. All Trackla data will be available after this date.

How it works

Trackla collects Javascript events from all Stackla Displays as a Tile is loaded or interacted with. Trackla consolidates the information into counters and stores them back to the Tile Object every 30 – 60 seconds.

Trackla data can be found in the columns of the following Objects

Tile Object

        {
            "_id": "55e3f1ce5b8751d64e336f01",
            ...
            "tracking_events" : {
                "impressions":18,
                "clicks":138
            },
            ...
        }
    

Tag Object

        {
            "id": TAG_ID,
            ...
            "tracking_tile_impressions": 18,
            "tracking_tile_clicks": 138
        }
    

Widget Object

        {
            "id": WIDGET_ID,
            ...
            "tracking_impressions": 18,
            ...
        }
    

For more information check out the Trackla API documentation