Implementing the Stackla Tracking Pixel allows you to send important data relating to your conversion funnel to your Stack. The purpose of this code is to capture key data from orders made by end-users, and tie the data back to the Products, Tiles and Widgets implemented on your Ecommerce site.
Once implemented, Stackla will be able to provide valuable insights regarding conversion from UGC Widgets. Please contact your Stackla Account Manager for more details.
The Stackla Tracking Pixel allows for brands to track not only when an end User has completed a Financial Transaction (ie. Purchase / Donation), but also a series of other key events to help provide a more detailed and informed view around the impact of User Generated Content (UGC) on a brand’s ecommerce platform.
Included below are the available events and the respective parameters which can be passed for each event.
|Event Name||Description||Event Parameters|
|product_page_view||Record an event each time an end user views a specific Product Page after interacting with a Stackla Widget||
|add_to_cart||Record an event each time an end user adds a particular Product to their Cart||
|add_to_wishlist||Record an event each time an end user adds a particular Product to their Wishlist||
|payment_info||Record an event when the user reaches the Payment Information Page / Starts the Checkout process||
|purchase||Record an event when the user has successfully completed a Purchase||
|donation||Record an event when the user has successfully made a Donation||
|subscribe||Record an event when the user has successfully registered / subscribed to a service.||
The Stackla Tracking
|product_id||ID of the respective Product(s). Should match the External ID defined in the Stackla Product Tag. Supports multiple values supplied comma-separated.||
|ext_currency||Currency in which the Transaction is being processed in. Default is USD if not provided.||
|ext_price||Price of the respective Product(s). Supports multiple values supplied comma-separated.||
|ext_quantity||Quantity of the respective Product(s). Supports multiple values supplied comma-separated.||
The Stackla Tracking Pixel is a simple image embed that can be included on any pages where you pass Commerce events back to your Stackla instance.
To build out and accurately track the events that occur on your ecommerce platform and pass it back to your Stack, you need to append the Pixel Event and Parameters to the Image embed similar to below:
These values should be automatically populated as the respective page loads to pass back to Stackla, similar to below:
Note: If the Tracking Pixel has not been abled on your Stack any events passed to the Tracking Pixel will not be stored.
Before embedding the Tracking Pixel on your website, please ensure that the service has been enabled on your Stackla Instance by contacting your Customer Success Account Manager, or by logging a ticket via Stackla Support.
Please select one of the guides below on how to integrate the Stackla Tracking Pixel with one of the following ECommerce Tools or Tag Management tools: